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New promotional tools created for Shetland seafood

Tuesday, 30 March 2021 Industry news,Regional Food News

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As part of their Seafood Provenance Scheme, Shetland Food and Drink Ltd. have created a suite of new digital and print tools to celebrate the isles’ farmed salmon and mussels as well as wild caught fish and shellfish.

Last year local producers, processors, restaurants and eateries pledged to promote local seafood and display a specially designed sticker on their premises, on menus, websites and social media platforms.

Now there is a dedicated seafood provenance area on the Taste of Shetland website including recipes, a downloadable map of local seafood champions and an interactive poster on all the main species caught in the waters around Shetland.

The print versions of the recipes, map and poster will be available locally as soon as Covid restrictions allow.

Marian Armitage, SFAD Chair, said:

"We are keen to see as many folk as possible enjoy, experiment with and promote the wealth of fantastic seafood Shetland has to offer.” 

Funding for the project has come from Seafish, with the aim of promoting the use of local seafood in Shetland, with support from Shetland Fishermen, Seafood Shetland, Shetland Shellfish Management Organisation and the Scottish Salmon Producers’ Organisation. 

Sheila Keith, for the SPFO, said:

“It has been recognised that we can do better at promoting seafood to folk living in Shetland and to the tourists who visit every year.
“Our rich, productive waters mean some of the best seafood in the world is available to buy.
“This scheme will make it more visible, whether in restaurants and eateries, shops or suppliers.” 

The scheme is free to members of Shetland Food and Drink and 17 member companies are currently signed up.

To find out more about the scheme and the new resources available visit: www.tasteofshetland.com/explore/provenance

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