Five food producers from across Scotland have won a key promotional listing which will see them feature in up to 187 Scotmid stores across the country.
The Scotmid’s Scottish Favourites competition, run in conjunction with Scotland Food & Drink, aims to highlight the best regional products with broad consumer appeal. Each product will run on promotion in-store for a three-week period.
Nudie Snacks, We hae meat, rora dairy, Upper Dysart Larder and Rizza’s of Huntly all secured successful product listings through the competition. The products celebrated include:
The competition, which was launched during Scottish Food & Drink Fortnight in September, was designed to champion local producers and demonstrates Scotmid’s commitment to Scottish sourcing. Scotmid and Scotland Food & Drink received over 40 entries from producers. Each product was judged by a panel of industry experts who scored each product on Taste, Packaging and Innovation but also considered store and customer suitability also.
Jessica van Tromp, Local Sourcing Manager for Scotmid, said: “The produce in Scotland’s larder never fails to astound, which is why it is always difficult choosing the winners of Scotmid’s Scottish Favourite This year the judges had their work cut out, as the quality of all the entries was incredibly high. Scotland truly has some of the best food and drink in the world and the calibre of local producers is improving every year.
“Congratulations to all the winners, we can’t wait to see the reaction from our customers to these amazing products.”
Helen Wallace, UK Market Development Manager at Scotland Food and Drink, said: “The entries received for Scotmid’s Scottish Favourites competition truly reflects the high-quality range of food and drink that is currently available from producers across the country.
“We are delighted to be working with Scotmid to support them in meeting new Scottish producers, as having more Scottish products on shelves and in customers’ baskets supports the hard-working and innovative businesses across Scotland as well as creating quality jobs in our rural communities.
“Congratulations to all of this year’s winners.”
For more information on Scotmid’s commitment to Scottish suppliers, please visit: https://scotmid.coop/
For further information on Scotland Food & Drink, please visit: https://foodanddrink.scot/