A niche Scot’s tea company has found itself with a global sales hit after coming up with a tea blend to match the qualities of Scotland’s world-renowned tap water.
Edinburgh-based whole leaf tea company eteaket is revealing that its new “Keep the Heid” brew is now its most in-demand product online – with orders coming in from around the world.
The blend has been designed to perfectly complement the country’s best, and often unappreciated, natural resource - its tap water.
Erica Moore, Founder and MD of eteaket, said they were delighted to see the nation’s world-renowned soft tap water play its part in delivering another food success story for Scotland.
“Keep the Heid is already our bestselling blend online, which is amazing for a new product."
“We’ve had orders from across the UK and from Europe, US and Australia - and feedback from people who have tried the tea has been really positive."
“It seems there’s a real recognition of the quality of Scotland’s water around the world – and while people abroad may not be able to enjoy it with Scotland’s water, they love the nuances of the blend and its Scottish connections."
eteaket set out to conceive the “Keep the Heid” – a loose leaf tea that retails in 100g packs - as its contribution to Scottish Water’s Your Water Your Life campaign.
Brian Lironi, Director of Corporate Affairs at Scottish Water, said:
“Our public water supplies not only support a flourishing Scotland but is also the vital and often overlooked ingredient in a cup of tea."
“Your Water Your Life aims to encourage people to think about the water they use, how they use it, and how much it supports the daily lives of millions of people."
“We’re delighted eteaket has joined the wave of appreciation for our tap water. We hope people can enjoy a cup of tea with their friends, family and colleagues as we ease out of lockdown.”
Keep the Heid is a different take on traditional black tea inspired by Scottish flora; mixing blends of Assam and Darjeeling combined with heather and Scottish meadowsweet.
Erica said they chose heather flowers and meadowsweet as both herbs are traditionally native to Scotland and don’t overpower the black tea.
“At eteaket we’ve always recognised the benefits of tea – and the routine of making tea – to also help with our mental health."
“We’re really excited at what we have created and love the idea that tea can play a big part in bringing us together and making us feel better – particularly as the Coronavirus lockdown restrictions start to lift.”
The blend had an exclusive first tea tasting with a group of 12 of Scottish Water’s ‘Tea Tasters’, who have all given the blend a thumbs up.
The ‘Keep the Heid’ Limited Edition tea is available to buy online at www.eteaket.co.uk/shop/keep-the-heid/ at £7.95 for 100g, and in eteaket’s shop and Tea Room.
Scottish Water’s Your Water Your Life campaign aims to encourage people to top up from the tap to benefit the planet, their health and their pocket and celebrate the country’s precious, natural resource.
Last year, the ‘Your Water Your Life’ campaign hit a significant milestone as they celebrated Scottish tap water becoming the first in the world to gain international approval for keeping teeth healthy.
Clear, fresh drinking water is known to help boost concentration levels with Scottish Water delivering more than one billion litres of water a day to customers.
NHS Choices recommend drinking six to eight glasses of water per day while people often mistake hunger for being thirsty, which means drinking water can help weight loss. Tea is often heralded as another healthy way to stay hydrated.