Eat Drink Hebrides

Eat Drink Hebrides

Eat Drink Hebrides, part of Outer Hebrides Tourism, was established in 2016 to support food and drink businesses across the Outer Hebrides from Barra to the Butt of Lewis. The Outer Hebrides, with a strong history of traditional crofting and fishing, has an abundance of local produce. Visitors can follow the Eat Drink Hebrides Trail and design their own, self-guided food and drink journey through the islands. There are currently about 50 members featuring as part of the trail, and an interactive website developed in response to the pandemic as a window to showcase producers.  

There are plans to further build on this activity to support businesses and strengthen the link to food and drink from the Outer Hebrides. 

Funding and governance model

  • Funded through Scotland Food & Drink regional food group support, local authority and other organisations. Membership scheme in place
  • Outer Hebrides members pay a small premium to be part of Eat Drink Hebrides Trail
  • A Board oversees activities, and a business plan is in place that links back to the Outer Hebrides Food & Drink Development Plan ‘Our Atlantic Larder – Unlocking Our Potential 2021-2030’


The food group offers a range of support to food and drink businesses across the islands showcasing their local produce, promoting and championing food tourism and experiences, whilst helping to shape sustainable offerings and businesses that work for their local communities.

Member benefits include the following:

  • Marketing your business on our high performing  and go to website for the Outer Hebrides more than 2 million page views per year
  • Opportunity to be part of the Eat Drink Hebrides Trail and /or the Hebridean Way Pit Stop
  • Preferential involvement in PR and marketing activity, content and competitions
  • Exclusive Outer Hebrides Members community Facebook to keep up to date with news and obtain support/information from other members
  • Full range of advice and support from industry experts
  • Access to training, advice and information
  • Discounted tickets to tourism conference/networking events with chance to connect with like-minded business owners
  • Lobbying- be part of the tourism industry voice to influence your future

Eat Drink Hebrides provides added value for members, spotlighting their businesses and increasing footfall (both physical and online).  The campaign ‘Food with a View’ was inspired by the post-pandemic opportunity focussing on food and the natural environment.  It showcased the development of ‘street food’ Hebridean style where pop up roadside honesty boxes selling eggs, jam and cakes can be found as you drive through the islands.  Visitors were encouraged to join in the social media campaign, sharing their photos of Hebridean food and posting with the hashtag #foodwithaview @visitouterhebrides.

This scheme will develop to include showcasing local recipes/food producers and viewpoints on food and drink.

Lessons & Conclusions

  • It is important to always be transparent
  • Make the most of the many ways to share the message to ensure people feel part of the activities
  • Listen to the businesses / members and adapt to support as much as possible
  • Provide support to ensure businesses have the right skills and can access the activities
  • Build your plans on what the businesses have said they want