Regional Food Tourism Ambassadors

We’re looking for ambassadors across Scotland and this could be you

Regional Food Tourism Ambassadors

We are pleased to have appointed 25 Regional Food Tourism Ambassadors, each of whom will play a key part in raising Scotland’s profile as a global food tourism destination. The programme is part of the Food Tourism Scotland action plan developed by Scotland Food & Drink and the Scottish Tourism Alliance.


What will an Ambassador do?

  • Our 25 ambassadors will contribute to Scotland’s economic future, helping the food, hospitality and tourism sectors rebuild from the pandemic.
  • They will help your own region recover and thrive, shaping sustainable food tourism experiences that work for your own local community.
  • And they will work with other ambassadors, be the ‘face’ of campaigns or events, meet amazing businesses and people, and give back to others. It's a chance to shine.

Who are they?

The Regional Food Tourism Ambassadors are a shining example of excellence across the food, drink, hospitality and tourism industries and are bursting with talent, enthusiasm and a spirit of working together to bring the programme to life and drive recovery. From chefs and caterers, producers and independent retailers to agritourism operators, food writers, whisky experts and more, they are all individuals deeply rooted within their communities and will champion every region across Scotland.

Find out more about the Regional Food Tourism Ambassadors tasked with leading and inspiring food tourism growth here.

Any questions?

To find out more about the ambassador programme, contact Fiona Richmond, Head of Regional Food, at


Whether you’re part of a regional food group or a business looking to grow, our best practice guides and other info can put you on the inside track for success.

Regional food growth

Growing our local food businesses and networks benefits all of us. So there’s plenty of support available.

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Regional Food Groups

At the heart of local food growth are our 18 regional food groups, supporting businesses across Scotland.

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Regional Food Fund

Are you involved in a collaborative initiative that promotes and celebrates regional food and drink? If so, the Scotland Food & Drink Partnership Regional Food Fund may be able to offer you funding.

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Grow your regional business

During the Covid-19 lockdown, many consumers started buying more local produce. Which means that now – more than ever – could be a great time for your business to tap into regional markets.

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Support Local

Connecting you with food and drink producers from around Scotland. From bread to beer and fish to fresh produce. Shop local and support businesses in your local area.

Find out more